Brand Identity Design

Your brand is more than a logo. It's how people recognize you, remember you, and talk about you when you're not in the room.

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What's Included

Logo Design

Primary mark, secondary variations, icon, wordmark. Designed for every context — from app icons to billboards.

Color Palette

Primary, secondary, and accent colors with Hex, RGB, CMYK, and Pantone specifications. Tested for contrast and accessibility.

Typography System

Heading and body fonts, hierarchy rules, and usage guidelines. Fonts selected for character, not just readability.

Visual Elements

Patterns, textures, iconography style, and graphic elements that extend your brand beyond the logo.

Brand Voice

Tone, vocabulary, and personality direction. How your brand sounds when it talks to customers.

Asset Package

Every file in SVG, PNG, PDF, and EPS. Organized, labeled, ready for any designer, developer, or printer.

Our Process

01

Discovery

30-60 min conversation about your business, audience, competitors, and aspirations. We ask the questions you haven't thought about yet.

02

Research

We analyze your market, identify positioning opportunities, and define strategic direction before touching any design tools.

03

Concepts

2-3 distinct creative directions — each with logo concepts, color exploration, and typography. Not variations of one idea.

04

Refinement

You pick a direction. We refine every element until the details are dialed. Up to 3 revision rounds included.

05

Delivery

Complete brand identity package: all assets, all formats, usage notes. Ready to hand to anyone and get consistent results.

Who This Is For

Startups launching a new product or company
Established businesses outgrowing their DIY logo
Companies preparing for funding, partnership, or public launch
Anyone tired of looking generic in their market

Need the full package?

Bundle brand identity with web design, mascot design, or brand guidelines for a cohesive brand built by one team.

Frequently Asked Questions

How long does brand identity design take?
Most projects take 3-5 weeks from kickoff to final delivery. Complex projects with multiple sub-brands may take longer.
How many logo concepts do I see?
We present 2-3 distinct creative directions. Each direction includes logo, color, and typography concepts — not just logo marks.
What if I don't like any of the concepts?
Our discovery process is thorough enough that we're aligned on direction before design starts. But if it happens, we go back to strategy and reframe — no extra charge.
Do I own the final files?
Yes. Full ownership, all formats, no licensing fees. It's your brand.
Can you work with an existing logo?
Yes. We can build a full identity system around a mark you already like, or refine an existing logo as part of the package.

Ready to get started?

Tell us about your project and we'll get back to you within 24 hours.

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