Mascot & Character Design for Brands

Give your brand a face people remember. Custom mascots and characters that build recognition, drive engagement, and make your brand impossible to ignore.

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Why a Mascot?

Recognition

A character gives your brand a visual shorthand that works across every medium. Your audience spots it instantly — in an ad, on packaging, in a social media scroll.

Emotional Connection

People connect with characters the way they don't connect with logos. A mascot makes your brand feel human, approachable, and memorable.

Versatility

One character design becomes dozens of assets. Social media posts, email headers, product packaging, merch, presentations, ads. Every touchpoint gets personality.

Differentiation

In markets full of similar logos and similar messaging, a mascot immediately sets you apart. It's hard to confuse your character with anyone else's.

What You Get

Character concept development (multiple directions)
Full character design (front, 3/4, side views)
Expression sheet (happy, thinking, excited, pointing)
Pose library (8-12 poses for different use cases)
Digital-ready files (SVG, PNG with transparency)
Character style guide (proportions, colors, usage)
Animation-ready specs (if needed for motion graphics)

Our Process

01

Brief

Tell us about your brand personality, audience, and how you want the character used. We dig into what makes your brand tick.

02

Sketches

3-4 initial character concepts in rough sketch form. Different styles, different personalities. We explore before we commit.

03

Development

You pick a direction. We develop the character fully — proportions, color, detail, expressions, poses.

04

Finalization

Final rendering in all formats. Style guide documenting how the character should (and shouldn't) be used.

05

Delivery

Complete package ready for your designer, social media manager, or developer to use immediately.

Where Mascots Work

Tech & SaaS

Onboarding, error pages, feature tours

Food & Beverage

Packaging, menus, social media

E-Commerce

Product pages, emails, unboxing

Education

Courses, apps, learning materials

Sports & Fitness

Team branding, gym brands, events

Gaming

In-game branding, streaming, merch

Want the full brand experience?

Pair mascot design with brand identity and web design for a brand that's impossible to forget.

Frequently Asked Questions

Can I use the mascot on merchandise?
Yes. You own full rights to the character for any commercial use — merchandise, packaging, ads, digital products, everything.
How many revisions are included?
Concept phase: we show 3-4 directions. Development phase: up to 3 rounds of revisions on the chosen concept. Additional rounds available if needed.
Do you create animated mascots?
We deliver animation-ready character specs and files. Full animation (walk cycles, talking, etc.) is a separate project we can quote on.
Can you design a mascot for an existing brand?
Absolutely. We study your existing brand identity and design a character that fits naturally with your logo, colors, and voice.
What's the turnaround time?
2-4 weeks depending on complexity and the number of poses and expressions needed.

Ready to get started?

Tell us about your project and we'll get back to you within 24 hours.

Start a Project